What is Conscious Fashion?
Conscious fashion is similar to the organic food movement in a sense that now, consumers are not only conscious of what we are eating but how our clothes are being produced.
It's about being aware.
“The clothing industry is the second-largest polluter in the world”
– Slow aesthetics meets ethics Fashion, Safia Minney
We believe awareness can help change consumer behavior - its simple, if we buy better quality products, we buy less products.
The slow approach.
"Slow Fashion has an aim of personalizing commerce. Purchasing a piece involves emotional investment; it ceases to be purely a transaction when you buy something from a company or person that you believe in. Instead, the sale turns into something like an investment in your shared vision. Imagine giving your money only to people you respect, who make things you love and work towards putting your shared values out into the world? That sounds a lot like having your cake and eating it, too.”
- Slow vs. Fast: 3 Facts Why We Love Slow Fashion, Susannah Emerson.
All good things take time.
A slow process encourages taking time to ensure quality production, to give value to the product, and produce less waste
Why not buy something that lasts longer?