Conscious fashion is similar to the organic food movement in a sense that now, consumers are not only conscious of what we are eating but how our clothes are being produced.
It's about being aware.
“The clothing industry is the second-largest polluter in the world”
– Slow aesthetics meets ethics Fashion, Safia Minney
We believe awareness can help change consumer behavior - its simple, if we buy better quality products, we buy less products.
All good things take time.
A slow process encourages taking time to ensure quality production, to give value to the product, and produce less waste